The market for this game would be children (six year olds and up), all the way up to college-aged young adults. Since this is a wide area to cover in advertising I would attack the audience in two different ways. For the younger demographic I would advertise on children television networks and shows such as Nickelodeon's SpongeBob Squarepants and Disney's Hannah Monatana. Commericials in between these shows would be a perfect way to have kids telling their parents "I want that!"
For the college aged demographic, sporting events and ESPN are the perfect areas to exploit. Sports fans will obviously be watching sporting events and or ESPN. If the commercial does it's job in looking entertaining we should spark some interest among fans.
A smart release date would be mid-October. This is when all four major sports are in season and also gives consumers plenty of time to provide positive feedback to friends and family before holiday shopping starts.
I think this game has potential. The concept is unique and fresh and I could see a game developer such as EA Sports releasing it in the future. As a gamer and sports fan I would be eager to try out the game.
The game should be arcade-like, not realistic. I could see the Wii system really developing an awesome game for diehard fanatics or family members who are just casually interested. This would be a perfect game for parties or small groups of friends hanging out, much like Rock Band has become popular at high school and college parties.
With a few tweaks I think Starting 5 could become a successful video game franchise. The formula that made the Madden Football's and NBA Jam's become very popular in the past is here, as well.
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