The concept of my idea is nutrients for babies inside of the nipple of a pacifier. The nutrients would be same sort you see in Flintstone Vitamins or any type of baby formula that makes children grow up healthy. This product obviously revolves around mothers and their newborns.

The way my product works is the nipple of the pacifier is filled with a small amount of nutrients and vitamins so when the baby suck on the nipple it releases a swallowable amount of liquid -- mothers will be assured there's no potential for a choking hazard. The end of the nipple would have a small lit to allow only small amount to be secreted at a time.

My pacifier, which I would call the Nutrifier (combonation of the word Nutrients and pacifier), would all be one piece but the front portion -- the part that is not sucked -- would have an attached lid where you would insert the vitamin capsule or liquid. Kids would have their favorite choices of cartoon characters such as Dora the Explorer and SpongeBob Squarepants. The character's faces would go where the lid to insert the capsule is. My product would only have the best and most proven nutrients for youngsters to grow up healthy and strong.

While the product is intended for children ages 0-4 , the demographic for parents buying this product would be anywhere from 16-45.

No particular lifestlye would be singled out in marketing. Every type of parent should have the pacifier: rich, poor, Caucasion, Hispanic, -- whatever walk of life you're from -- it encourages the growth and development of our youth.

The target way of advertising would be through magazines, internet articles, pamphlets, and billboards.

Women's magazines and pamphlets located in doctor's offices or anywhere would be a great way to target my audience. Internet articles through the media such as online newspapers written by journalists promoting the product would be a great way of spreading positive feedback. Commercials during shows are typically women oriented -- Lifetime TV Network, Grey's Anatomy -- is how I would attack the television market.

Billboards that are located near hospitals is another good way of subliminally getting into parent's heads that they need this product. Typically, mothers who are expecting make quite a few trips to and from the hospital in the nine months of pregnancy and following months after birth.

A sponsor could be a famous mother such as Kelly Ripa who could be on TV all the time with access to a national audience where she would be able to promote the product at anytime. Mothers look up to people like her so she would be a perfect candidate for a spokesperson. If she started endorsing it people would atleast look into what she is talking about.

I would sell my product the same price as regular pacifiers. Parents would be forced to atleast try the pacifier if it is the same price as competition.